Wow. Microsoft has really taken a step backwards with their new ad-campaign. In trying to combat the PC stereotype from the “Get a Mac ads”, Microsoft created a commercial with a diverse array of people proclaiming that they are PC’s. The point is obviously to show that cool, talented, and creative people do, in fact, use PC’s. The problem is that after a while, the commercial just becomes a jumble of random people with no coherent message.
Another problem is that the PC guy from the Apple commercials is a spoof, and it’s challenging, if not impossible, to fight back against a character whose very existence is to poke fun. It’s like trying to argue logically with the class clown – once you have the crowd laughing, they’re yours.
Moreover, and I might be reading into things here, but I never took the Get a Mac ads as implying that Mac users were hip and cool while PC users were dorky. Instead, I think they’re meant to convey that if you want to do cool and creative things, you can do them more seamlessly on a Mac than on a PC. In other words, the Apple commercials aren’t a knock on PC users at all, but rather a jab at the limited functionality of Windows compared to the Mac OS. Basically, I think Microsoft really missed the boat on this one, and ran off in a weird direction with their latest offering. Take a look below.
Another version of the ad can be found here.