Late last week, Hulu informed Boxee that they’d like to be removed from Boxee’s media center software.
Boxee CEO Avner Ronen wrote about the situation today on his blog:
we love Hulu. they have built a great product and brand (including one the best Superbowl ads this year). since our early days in private alpha, Hulu was the most requested site by our users. so we built support for browsing Hulu on boxee, reached out to Hulu, and on Oct 20th, 2008 shared it with our alpha testers. the response has been amazing. people love watching many of their favorite shows on Hulu via boxee. last week we generated more than 100,000 streams for them…
two weeks ago Hulu called and told us their content partners were asking them to remove Hulu from boxee. we tried (many times) to plead the case for keeping Hulu on boxee, but on Friday of this week, in good faith, we will be removing it.
Hulu also commented on the situation on its own blog:
While we never had a formal relationship with Boxee, we are under no illusions about the likely Boxee user response from this move. This has weighed heavily on the Hulu team, and we know it will weigh even more so on Boxee users.
Our content providers requested that we turn off access to our content via the Boxee product, and we are respecting their wishes. While we stubbornly believe in this brave new world of media convergence — bumps and all — we are also steadfast in our belief that the best way to achieve our ambitious, never-ending mission of making media easier for users is to work hand in hand with content owners. Without their content, none of what Hulu does would be possible, including providing you content via Hulu.com and our many distribution partner websites.
Ah-ha! So the content providers are to blame.. shocker.
In the meantime, Mac users can use a new Frontrow plugin called Understudy to stream Netflix and Hulu videos.