Blockbuster Inc plans to let TiVo Inc subscribers download movies to their home televisions from its online movie library, in the latest deal aimed at broadening the brand to computers and other gadgets.
Under the deal announced on Wednesday, most TiVo users with high-speed Internet service will be able to view movies offered by Blockbuster’s On Demand system. Blockbuster joins rival Netflix and Amazon.com, which also provide online video straight to TiVo users’ TVs.
The agreement also calls for Blockbuster’s brick-and-mortar stores and online shop to sell TiVo’s digital video recorders, potentially exposing both companies’ customers to the other’s services. Financial terms of the deal were not disclosed…
“You will see us in a large number of other devices going forward,” said Kevin Lewis, senior vice president of digital entertainment at Blockbuster, who added that the company also plans to makes its system available to Apple Inc’s products. “We need to be in the normal places that consumers want to watch movies,” he said.