Despite a number of false starts, the iPhone will finally be hitting the streets of Tel Aviv this week with a launch on Israel’s 3 largest mobile carriers – Cellcom, Orange, and Pelephone.
Israel has one of the highest mobile phone penetration rates in the world at about 125 percent. Some 80,000 Israelis are estimated to already have iPhones, having bought them abroad and had them unlocked.
Israeli operators are committed to buy a minimum of 80,000 units each but Bank of America Merrill Lynch analyst Haim Israel estimates the numbers will be higher.
He believes the iPhone will boost average revenue per user by 30 percent. “Thus, the average payback period would be only 13 months,” Israel wrote in a client note.