Archive | December 8th, 2009

Steve Jobs’ obsession with secrecy and the “big-bang”

8. December 2009

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One of the hallmarks of Apple since Steve Jobs returned in 1997 has been the company’s almost laser like focus on product secrecy. ¬†Whereas most companies routinely hold press conferences as a means to hype up a new product that won’t hit stores for another 6 months, Apple not only keeps its product details under […]

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