European FaceTime ads strike emotional chord without using any dialogue

Mon, Sep 27, 2010

With Louis Armstrong’s “When You’re Smiling” as the backdrop, Apple’s FaceTime ads strike an emotional chord by showing how the iPhone 4 can help bring people together even when circumstances put them in different cities. Below are FaceTime ads making the rounds in Europe and not for broadcast here in the US. The commercials follow the same blueprint as FaceTime ads you’ve already seen, only these particular commercials don’t feature any dialogue. The message, though, is just as powerful.

“Wedding Dress”