On February 2nd, Rupert Murdoch and Apple’s Eddy Cue unveiled the world’s first iPad-only newspaper, dubbed The Daily. Looking to put a modern twist on old-fashioned journalism, The Daily emphasizes the use of text, audio, video and multi-touch controls to deliver an innovative and fresh take on reporting. Demos of the app have thus far looked somewhat enticing and impressively interactive, but there have been a rash of user complaints surrounding sluggish performance and frequent crashing. Moreover, some users have bluntly stated that they were expecting more of a Newspaper 2.0 experience than The Daily delivered.
Soon to be priced at $0.99 a week or $39.99 for a full-year subscription, The Daily was initially offered to users for free for a two week period following the apps release. Now comes a report via Macerkopf that the free trial period for The Daily has been extended two more weeks until February 28th. Perhaps the team working on The Daily wants some more time to turn things around and give readers a reason to subscribe once the free trial period ends.