Apple’s decision to take 30% from all in-app subscriptions borne out of an iOS app remains controversial, but during last weeks shareholders meeting, Appel COO Tim Cook dispelled the controversy and explained that the weight of publisher complaints actually centers on having limited access to subscriber information. Under Apple’s implementation, a publisher only has access to subscriber info if a user actively chooses to divulge that information.
To that end, Financial Times owner Pearson acknowledged the “global opportunity” Apple’s iOS app store provides to publishers but expressed reservations over Apple’s opt-in process for private customer data.
Person CEO Marjorie Scardino explained that as competition in the tablet and e-book market expands, publishers won’t have to blindly accept the rules set forth by Apple.
“It is unclear how their proposal is going to work, we are still talking to them,” said Scardino. “The important thing to remember is there are many, many tablets coming out and multiple devices … [from] Kindle to mobiles. If indeed Apple are not happy to give us customer data then maybe we will get it somewhere else.”
Which is why building the iOS user base is of utmost importance and why Apple’s 1-2-3 punch comprised of the iPhone, iPod Touch, and iPad simply can’t be matched by any other competitor. As Apple’s installed base of iOS customers continues to grow, even publications as large as the Financial Times won’t be able to ignore it.