Tim Cook responds to concerns over hiring of new retail VP John Browett

Wed, Feb 1, 2012


Apple yesterday announced that it had hired Dixons CEO John Browett to take over Ron Johnson’s spot as the company’s Senior VP of retail. The selection of Browett was notable for a few reasons. One, Browett has a lot of international experience. And two, as noted by many, Dixons operates a number of stores in the UK that have consistently been ranked dead last in terms of reputation and customer satisfaction.

As a result, one Mac user decided to email Apple CEO Tim Cook to voice his concern about Apple’s latest hire. And much to his surprise, Cook actually wrote back.


I talked to many people and John was the best by far. I think you will be as pleased as I am. His role isn’t to bring Dixons to Apple, [it’s] to bring Apple to an even higher level of customer service and satisfaction.


Steve Jobs would occasionally respond back to user emails and it’s nice to see Cook keeping that mantle alive and well.

via MacRumors


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