Over the weekend, Apple opened up a new retail store in Amsterdam, marking the company’s first retail initiative in the Netherlands. The store is housed in the historic Hirsch building in the Leidseplein district and the interior design job Apple pulled of inside is absolutely stunning.
Amongst the Apple executives who made the trip for the grand opening were John Browett – who Apple recently hired as its Senior VP of Retail, Steve Cano – Apple’s Senior Director of International Retail, and Bob Bridger – Apple’s VP of Real Estate and Development.
Here’s a video highlighting the grand opening.
And here, below, is the patented glass staircase at the new retail store.
Perhaps it was the weather or late-night revelry, or even the low-key Dutch culture that limited the Amsterdam Apple retail store waiting line to about 600 people on Saturday morning. But the diverse group of people who waited under gray clouds was enthusiastic and anxious to see what Apple itself considers to be its best store, the peak of its architectural and construction talents…
Apple arranged for the Starbucks one block away to be open all night, giving the line a temporary refuge from the cold, but no restroom facilities. At about 3 a.m. the Starbucks crew made the first of several coffee deliveries to the waiting line, but quickly learned it was not that long. At about 8 a.m. a Starbucks bicycle appeared with four employees, loaded with baskets of muffins, which they handled out to the crowd. Interestingly, the muffin included a specially-printed car that headlined, “Good Morning, Apple fans.”
And a few more shots…
via One More Thing