Apple testing new store layout to accommodate more Genius Bar space

Mon, Jul 2, 2012


According to ifoAppleStore, Apple is looking to slightly alter the layout of its Apple retail stores in response to growing demand for interaction with Apple Store geniuses.

The designers’ solution to Genius Bar crowds was to pivot the GB table by 90-degrees so that it’s perpendicular to the rear wall of the store, and to eliminate the iconic kids seats and tables. A photo of the new set-up has surfaced showing a tall, 10-foot long wood counter at the rear of a store, with black stools on both sides. The table is set about 15 inches out from the rear wall of the store to allow employees to move from one side to another.



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