Apple prepping gorgeous new retail store in Beijing

Thu, Oct 18, 2012


Apple is getting ready to open up what Senior VP of retail John Browett is calling Apple’s nicest retail store in all of China.

Apple is gearing up to open its third store in Beijing on the famous Wangfujing shopping street. Taking the title as the largest store in Asia, the three-story location demonstrates Apple’s heavy investment to court the Chinese market…

Browett went so far as to say that, in his opinion, the new location is the best store Apple has built in Asia so far. That would presumably take the unofficial title from the IFC Hong Kong store, which was Apple’s most expensive store to date when it opened last year. It also surpasses a Shanghai store that was formerly the largest in China.

The Wangfujing store brings the total number of Apple Stores in China to six, while the company operates roughly 390 locations worldwide. China is getting another store relatively soon, as Browett confirmed on Thursday the upcoming opening of a location in Shenzhen.

via The Next Web



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