Children aged 6-12 want Apple products this holiday season more than anything else

Tue, Nov 20, 2012


It’s gonna be a grand quarter for Apple as we enter the busiest shopping season of the year. A new survey conducted by Nielsen reveals that US consumers aged 6-12 want Apple products more than anything else.

Approximately half the children surveyed expressed interest in the full-sized iPad (up from 44% last year), and 36 percent in the new iPad Mini. The iPod Touch and iPhone are also coveted devices among these young consumers (36% and 33%, respectively).  Kids are also likely to ask for dedicated gaming hardware this holiday, with 39 percent excited to own Nintendo’s just-released console offering, Wii U, and 29 percent indicating they want a device from that company’s portable DS family.  Microsoft’s Xbox 360 and Sony’s PlayStation 3 also proved appealing, with approximately one-quarter of kids 6-12 saying they want these high definition consoles.


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