During Apple’s earnings conference call yesterday, Tim Cook was asked during the Q&A portion whether or not Apple has plans to release phones with larger screens in the near future.
Q: Many of your competitors are differentiating themselves with larger screen sizes. How do you feel about the market in that respect? Is there a long term case for larger screen sizes for smartphones?
A: iPhone 5 offers a new 4″ retina display. The most advanced display in the industry. No one comes close to matching the level of quality as our retina display. It also provides a larger screen size without sacrificing one-handed ease of use. We believe we’ve picked the right screen size.
Of course, Apple said similar things when it seemed improbable that the company would expand the original iPhone’s 3.5-inch screen or release an iPad with a smaller display. But having used various models of gargantuan Samsung smartphones, there is something to be said for the ease of use associated with one-handed operation. Just try taking a photo with one hand while using a 4.8-inch smartphone, it’s a disaster waiting to happen.
In other news of note from the earnings conference call, Tim Cook was asked about Apple’s Maps app and about future innovation at Apple.
We’re working on some incredible stuff. The pipeline is chock full. We feel great about what we’ve got in store.
In terms of Maps, we’ve made a number of improvements since the introduction of iOS 6. Roll out even more improvements throughout the rest of the year. Going to keep working on this until it lives up to our standards. Include improved satellite imagery, improved local information and so forth. Usage of Maps is significantly higher than prior to iOS 6.
Hopefully “chock full” really refers to some amazingly cool products and features in the pipeline, and not, oh I don’t know, stuff like spec upgrades and minor design changes to the MacBook Pro.