Tag Archive | "Final Cut Pro"

Bunim/Murray Productions drops Final Cut Pro in favor of Avid

Thursday, January 5, 2012

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Despite a wave of optimism preceding its release, Apple created a storm of controversy when it released a revamped version of Final Cut Pro, dubbed Final Cut Pro X, this past Summer. Professional video editors, by and large, were incensed at what they categorized as ‘dumbing down’ of the product by which they earned their […]

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Apple had 64-bit version of Final Cut Pro 8 in the works before going the FCP X route

Monday, December 5, 2011

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Apple in June completely overhauled Final Cut Pro with the release of Final Cut Pro X. Though the new app brought with it a fresh take on video editing along with a string of innovative features, the update was lambasted by video pros upset by the fact that Apple removed a lot of the core […]

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Apple releases FCP X update, puts up 30-day trial demo on Mac App Store

Tuesday, September 20, 2011

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Apple this June created quite a stir when it revamped Final Cut Pro and took away a long list of features professional editors had grown accustomed to. Despite a cheaper pricepoint – thanks to its availability as a download via the Mac App Store – FCP X was criticized by many for sacrificing professional features […]

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Apple makes FCP 7 available again via reissue of Final Cut Studio

Friday, September 2, 2011

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Apple in June released Final Cut Pro X, the long awaited 64-bit update to FCP 7. While the update brought with it a long list of innovative features, a large and vocal number of professional video editors were frustrated at what Apple chose to leave out. In short, video professionals derided FCP X for being […]

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Shake Product Designer Ron Brinkman on FCP X and the demise of Shake

Tuesday, July 5, 2011

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Over the past week, the Apple blogosphere has been rife with stories of Apple’s revamped FInal Cut Pro X. As most of you are already aware by now, professional video editors are deriding the update and are crying foul over what they deem to be a step backwards in functionality. The list of professional complaints […]

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Adobe looks to capitalize on FCP X backlash, offers 50% “switcher” discount to FCP users

Monday, July 4, 2011

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Thankfully, it seems that the ongoing feud between Apple and Adobe over Flash is now, for the most part, a thing of the past. But the companies may have a new fight on their hands – control over the high end video editing market. Okay, that’s admittedly a bit hyperbolic, but with the wave of […]

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Former Apple employee on why Apple developed Final Cut Pro X

Friday, July 1, 2011

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Apple’s Final Cut Pro X has generated a whirlwind of controversy with the underlying theme being that Apple effectively decided to abandon the video professionals who swore by Final Cut Pro 7. Amidst the outrage however, people are overlooking the fact that Apple’s scaling back of FCP might have been purposeful. Though folks like to […]

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Apple posts official FAQ about Final Cut Pro X

Wednesday, June 29, 2011

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Realizing that the controversy surrounding Final Cut Pro X was only getting bigger, Apple today posted an FAQ on its website where it addresses some of the more common complaints of FCP X. One of the more controversial features of FCP X involves the programs inability to import clips from Final Cut Pro 7. To […]

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FCP X product managers address litany of user complaints

Monday, June 27, 2011

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Apple last week released Final Cut Pro X and the response has been, well, let’s just say folks are pretty mad. Amidst a long list of missing features, video professionals are largely calling FCP X more of an iMovie Pro type app than what they’ve been used to in Final Cut Pro 7. Now there […]

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Apple discontinues Final Cut Express and Final Cut Server

Wednesday, June 22, 2011

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In with the new and out with the old. With Final Cut Pro X hitting the Mac App Store earlier this week for a reasonable $299, Apple has decided to do away with both Final Cut Express and Final Cut Server. For a while, Final Cut Express served as a middle ground in terms of […]

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Larry Jordan changes tune on Final Cut Pro X, calls it a “large step forward”

Tuesday, June 21, 2011

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Back in February, Apple showcased its upcoming Final Cut Pro X software to a number of influential post production professionals, including FCP consultant Larry Jordan. At the time, Jordan called the update a “jaw dropper.” This past April, however, Jordan was speaking about the impending release of Final Cut Pro X at a Final Cut […]

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Apple rolls out Final Cut Pro X, Motion 5, and Compresor 4

Tuesday, June 21, 2011

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In a press release issued today, Apple announced the arrival of the long-awaited Final Cut Pro X – a massive update to Apple’s popular video editing software that Steve Jobs promised, via email, would be worth the wait. Touted as the most popular video editing software for Pros, Apple writes that Final Cut Pro X […]

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