Tag Archive | "Final Cut Pro"
Apple refutes claim that FCP will lose its “Pro” focus
A recent report from AppleInsider claimed that Apple was planning to tweak Final Cut Pro in order to make its suite of post production video apps more attractive to Apple’s ever-growing consumer base - all at the expense of the high-end creative folks who use FCP professionally. Apple has since come out and refuted that claim. [...]
Continue reading...When Adobe refused to develop video software for the Mac
Monday, May 17, 2010
From a 2005 Fortune piece on Apple and the impetus for its development of Final Cut Pro and iMovie: But a 1998 meeting in which Jobs asked Adobe Systems executives to develop a Mac version of their consumer video-editing program changed his mind. “They said flat-out no,” Jobs recalls. “We were shocked, because they had been [...]
Continue reading...Steve Jobs says next release of Final Cut Pro “will be awesome”
Wednesday, April 14, 2010
Steve Jobs is on an e-mail tear lately. In what may be his longest email response to date, Jobs addressed the future of Final Cut Pro. None too pleased with the most recent Final Cut Pro update, a Mac Soda reader emailed Jobs to get some clarification regarding Apple’s continued interest in the software. Steve, Getting worried about [...]
Continue reading...Final Cut Pro is all up in the Oscars
Wednesday, March 10, 2010
Comments Off
CNET writes: In fact, 9 out of 10 of this year’s nominees in the “Documentary Feature” and “Documentary Short” categories used Final Cut Studio to make their films. Final Cut Studio includes Final Cut Pro, Motion, Soundtrack Pro, Color, Compressor, and DVD Studio Pro, essentially giving filmmakers all of the tools they need to make a movie.
Continue reading...Apple reportedly lays off 40 Final Cut team members
Wednesday, February 24, 2010
Comments Off
Two weeks ago, former Apple engineer and After Effects guru Pete Ward tweeted that Apple had let go of a good number of employees from the Final Cut team. Apple laid off 40 of my old Final Cut team yesterday, lots of good people, despite high profits. Apple can be pretty evil. Lest you be worried, Final Cut [...]
Continue reading...Rumor: Apple to attend NAB 2010 with new version of Final Cut Pro
Tuesday, October 6, 2009
Comments Off
The last version of Final Cut announced at NAB was Final Cut Studio 2 which was released in 2007 amidst a ton of publicity and hoopla. Since then, Apple has gone on to release Final Cut Studio 3, but that release has flown somewhat under the radar. There was no big announcement at NAB to [...]
Continue reading...Final Cut Pro putting people out of work
Monday, December 1, 2008
The Register has an interesting article discussing how the success of Apple’s suite of video and editing software, and specifically Final Cut Pro, is rendering certain jobs obsolete. As the cost of video-editing equipment has come down and the capabilities of commodity server-based software, such as Apple’s Final Cut Pro, have increased layers of complex older [...]
Continue reading...
Wednesday, May 19, 2010
Comments Off