Tag Archive | "iAd"
Kevin Rose says Apple’s iTV will “change everything”
Digg co-founder Kevin Rose recently put up a blogpost detailingwhy he thinks the upcoming iTV (formerly the Apple TV) will change everything. As a quick recap, here’s what’s been reported so far about Apple’s rumored Apple TV upgrade. – it will rebranded as iTV – it will come without a hard drive, and perhaps 16GB […]
Continue reading...Apple shutting down Quattro wireless ad campaigns
Thursday, August 19, 2010
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MacDailyNews reports that Apple is phasing out new ad campaigns for Quattro Wireless, the mobile ad platform Apple purchased a few months back for nearly $300 million. Apple reportedly sent the following email to a number of advertisers and developers: Since the launch of the iAd Network just over a month ago, advertisers and developers […]
Continue reading...iAd rollouts off to a slow start as Apple struggles to learn the mobile ad business
Monday, August 16, 2010
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Despite the success that some advertisers and developers are having with iAds, Apple’s insistence on being involved in the creative process of the actual mobile advertisements has adversely affected the ability of Apple’s partners from rolling out ads as quickly as they would like.
Continue reading...Advertisers say iAds off to a strong start
Friday, August 13, 2010
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Back in April, Steve Jobs took the stage at a special iOS event and declared, without hesitation, that mobile ads suck. The solution? iAds, Apple’s foray into the world of mobile advertising, a world still dominated by Google. Now that developers and advertisers have had some time to see how iAds perform out “in the […]
Continue reading...Google working on “interactive video ads”
Wednesday, July 14, 2010
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With all the money pumping through the iPhone/app ecosystem, it was only a matter of time before Apple set its sights on advertising. Apple had initially sought to purchase AdMob, only to watch Google swoop in and acquire the mobile advertising firm for a three-quarters of billion dollars. Undeterred, Apple purchased Wireless for a quarter of […]
Continue reading...Developer rakes in $1372 in iAd revenue in just one day
Saturday, July 10, 2010
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MacRumors reports: App Store developer Jason Ting has released data on iAd revenue from the first day of sales for a “utility app” that was released just yesterday, clocking in nearly $1,400 in revenue on an astounding “eCPM” of nearly $150. The data appears to be from Ting’s LED Light for iPhone 4 Free, which was part […]
Continue reading...Apple leverages user buying habits on iTunes to deliver targeted iAds
Tuesday, July 6, 2010
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Bloomberg today takes a look at how Apple is leveraging the buying habits of iTunes users to help advertisers deliver targeted ads to iPhone users. Relying on the music, videos and apps that customers are downloading from its iTunes, App Store and iBooks helps Apple sketch a behavioral profile that can be paired with appropriate […]
Continue reading...iAds begin to appear on the App Store
Monday, June 21, 2010
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iAds aren’t scheduled to go live until July 1, but iLounge is reporting that apps supporting Apple’s upcoming ad platform are already sporting iAd placeholders. Avantar, developer of mobile search applications such as OneTap Movies, Showtimes, Munch and Yellow Pages, has updated several of its applications integrating the new mobile advertising platform.
Continue reading...Citing Apple’s iAd initiative, FTC okays Google’s acquisition of AdMob
Friday, May 21, 2010
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Well, all’s well that ends well. Despite a string of reports stating that the FTC was planning to block Google’s $750 million acquisition of AdMob, it turns out that the deal will, in fact, go through as originally mapped out. The FTC announced today that it closed up its investigation into the matter, concluding in a […]
Continue reading...Apple highlights exclusive access to iTunes info in upcoming iAd platform
Thursday, May 6, 2010
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“It’s good to sleep next to the King.” Okay, I’ll be honest. I think I made that quote up, but it’s just as well. Not too long ago, Apple was interested in purchasing AdMob, only to helplessly watch Google snatch up the mobile ad company with a near billion dollar purchase. Dejected, but not defeated, […]
Continue reading...Apple’s iAds will be premium priced
Thursday, April 29, 2010
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WSJ reports that Apple has lofty goals in mind with its upcoming iAd platform: Setting a high bar for its debut in the advertising business, Apple Inc. aims to charge close to $1 million for ads on its mobile devices this year and perhaps even more to be among the first, ad executives say. Apple is hitting […]
Continue reading...More details about Apple’s iAd initiative emerge
Friday, April 16, 2010
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On Wednesday afternoon, Apple’s ad team visited the Hill Holiday advertising agency (Anheuser-Busch, Dunkin’ Donuts, Bank of America) to talk about Apple’s foray into the mobile advertising world with iAds. And lucky for us, Ilya Vedrashko of Hill Holiday blogged about the entire visit. In early January, Apple dove head first into the ad space when it purchased […]
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Monday, August 23, 2010
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