Tag Archive | "advertising"
New iPod Nano Commercial - A new way to Nano
Going way back, Apple’s new iPod Nano commercial uses Cake’s “Short Skirt/Long Jacket” to showcase the wearability of the updated MP3 player. Decent commercial, but how can users use multitouch accurately when the Nano is attached to their clothing?!
Continue reading...Latest iPod Touch commercial - All kinds of fun
Wednesday, September 1, 2010
Check out Apple’s latest iPod Touch commercial, “All kinds of fun.” The song is “Come Home” by Chappo and is pretty catchy. As you can tell, the commercial emphasizes all the ways you can use the new Touch - from HD video recording, gaming, and FaceTime. Catchy.
Continue reading...Apple acquires interesting geolocation patent for targeted ads
Friday, August 20, 2010
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Patently Apple reports: Apple is taking Target Marketing seriously – very seriously. In fact we learned just yesterday that Apple has recently acquired a new powerful geo-location patent that packs quite the punch. It’s focused on delivering informative content proactively rather than reactively in response to a person’s manual query to a service or human. Beyond [...]
Continue reading...RIM looking to get into mobile advertising - Report
Thursday, August 19, 2010
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The WSJ reports: In recent months, the Canadian device maker has held talks with Baltimore-based mobile ad network Millennial Media about a potential acquisition, these people said. But the talks have stalled over disagreements regarding the value of Millennial, which serves advertisements on its own network of mobile websites. It also brokers ad sales to a [...]
Continue reading...Apple shutting down Quattro wireless ad campaigns
Thursday, August 19, 2010
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MacDailyNews reports that Apple is phasing out new ad campaigns for Quattro Wireless, the mobile ad platform Apple purchased a few months back for nearly $300 million. Apple reportedly sent the following email to a number of advertisers and developers: Since the launch of the iAd Network just over a month ago, advertisers and developers have been [...]
Continue reading...New iPad Commercial - Delicious and Magical
Wednesday, August 18, 2010
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Check out this solid new iPad commercial from Apple. Turns out the iPad is delicious, artful, and a host of other adjectives. Incidentally, it’s nice to see the awesome app “Fruit Ninja” make a cameo.
Continue reading...iAd rollouts off to a slow start as Apple struggles to learn the mobile ad business
Monday, August 16, 2010
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Despite the success that some advertisers and developers are having with iAds, Apple’s insistence on being involved in the creative process of the actual mobile advertisements has adversely affected the ability of Apple’s partners from rolling out ads as quickly as they would like.
Continue reading...Advertisers say iAds off to a strong start
Friday, August 13, 2010
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Back in April, Steve Jobs took the stage at a special iOS event and declared, without hesitation, that mobile ads suck. The solution? iAds, Apple’s foray into the world of mobile advertising, a world still dominated by Google. Now that developers and advertisers have had some time to see how iAds perform out “in the wild”, [...]
Continue reading...The best songs ever used in iPod commercials
Thursday, August 12, 2010
With the iPad and iPhone now at the forefront of Apple’s marketing push, the iPod isn’t getting much commercial love these days. In fact, the last commercial focusing exclusively on the iPod was released back in September 2009, and while the bulk of iPod commercials have centered on music, those campaigns soon gave way to [...]
Continue reading...Motorola fires back at Apple with new Droid ad - “No Jacket Required”
Wednesday, July 28, 2010
Apple recently updated its antenna page on its site to include video footage of the Droid X experiencing signal attenuation when gripped in a certain manner. Firing back, Motorola recently published an ad with the tagline “No Jacket Required” - an obvious jab at the iPhone 4 and the free bumpers is supplying to owners. Pretty [...]
Continue reading...New Microsoft tagline: “Be What’s Next”
Thursday, July 22, 2010
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Microsoft has a new tagline - “Be What’s Next.” Say what you will, but it’s infinitely better than the “Wow” campaign they used to promote Vista. Engadget reports: We’ve just been contacted by Microsoft and told that these are not new logos which will be used on products, rather a standalone treatment to show the flexibility of joined [...]
Continue reading...Google working on “interactive video ads”
Wednesday, July 14, 2010
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With all the money pumping through the iPhone/app ecosystem, it was only a matter of time before Apple set its sights on advertising. Apple had initially sought to purchase AdMob, only to watch Google swoop in and acquire the mobile advertising firm for a three-quarters of billion dollars. Undeterred, Apple purchased Wireless for a quarter of [...]
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Thursday, September 2, 2010
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