Tag Archive | "advertising"
Apple and Super Bowl commercials
Did you catch that Apple ad during last night’s Super Bowl? Yeah, me either. But Lance Ulanoff of Mashable thinks they should have run one. For Apple, though, there is a bigger concern here. By not appearing at the Super Bowl, Apple is letting its competition frame the discussion. Founder and former CEO Steve Jobs, [...]
Continue reading...Samsung’s Super Bowl Galaxy Note commercial goes after Apple fans
Sunday, February 5, 2012
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Steve Jobs once said, with regard to smartphones, that “”if you see a stylus, they blew it.” Apparently Samsung disagrees with that sentiment. During today’s Super Bowl – great game by the way – Samsung unveiled its latest commercial, this time for the upcoming Galaxy Note which features, you guessed it, a stylus. And making [...]
Continue reading...Samsung goes after Apple fans, again!, in new commercial
Monday, January 23, 2012
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In addition to going after Apple in the legal realm, Samsung isn’t pulling any punches with its advertising campaign either. Samsung a few weeks ago kicked off a new campaign that attempts to portray Apple fans as fad following lemmings who blindly and moronically stand outside of Apple stores ready to purchase the latest Apple [...]
Continue reading...Apple hires Adobe exec Todd Teresi to take over iAd duties
Sunday, January 8, 2012
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Due to a variety of factors, Apple’s iAds program hasn’t proven as successful as Apple was initially hoping for. Thanks to Apple’s penchant for control and expensive buy-in rates, which have subsequently been lowered, advertisers haven’t exactly been flocking towards Apple’s implementation of mobile ads. The iAd business, introduced in 2010, has attempted to parlay Apple’s [...]
Continue reading...Samsung even steals iPhone ad actress for its Galaxy Tab commercial
Tuesday, January 3, 2012
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Taking the “let’s copy Apple” motif to an entirely new level, we reported last week how Samsung’s latest ad for the Galaxy Tab is eerily similar to ads we’ve seen for the iPad 2. But now it seems that Samsung has even outdone itself. The girl starring in Samsung’s ad just happens to be the [...]
Continue reading...Samsung now takes to copying Apple’s iPad commercials
Friday, December 30, 2011
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Samsung can make a helluva TV set, but when it comes to smartphones and tablets, the company apparently has no scruples. In addition to copying many features of the iPhone and iPad, the Korean based electronics giant has now taken to copying elements from Apple’s iPad ads and inserting them into their own. Clearly, Samsung [...]
Continue reading...Santa Claus gets into the Siri spirit in Apple’s new Christmas ad
Monday, December 19, 2011
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It turns out that even Santa Claus is an iPhone owner, and more than that, he relies quite heavily on Siri to get the job done Check out Apple’s latest holiday themed iPhone/Siri ad below.
Continue reading...Samsung Galaxy S II ad makes fun of Apple users… again
Thursday, December 15, 2011
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In an effort to drum up sales for the Galaxy S II, Samsung a few weeks ago released a commercial poking fun at Apple fanboys, mocking the somewhat unique-to-Apple dynamic of waiting in line for hours on end in anticipation of a new Apple product. Taking things further, the ad comically painted Apple fans as [...]
Continue reading...Best Buy ad touts “all the hottest Apple gifts”
Monday, November 28, 2011
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If competing with retailers like Best Buy is Apple’s biggest problem this holiday season, well, it’s fair to say that they’re sitting pretty. The the entire thrust of the Best Buy commercial below is that Best Buy has any Apple product you’d find at an Apple retail store, so why not hop on down to [...]
Continue reading...Apple releases new iPod Touch ad – “Share the Fun”
Thursday, November 24, 2011
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By John Hiesler: With Black Friday just a day away, Apple today posted a brand new iPod Touch commercial titled “Share the Fun”. The ad, as the title implies, showcases iPod Touch users enjoying some multiplayer iOS games and communicating via FaceTime, Twitter and iMessage. I for one am digging this commercial and it’s a [...]
Continue reading...Samsung commercial makes fun of Apple fanboys
Wednesday, November 23, 2011
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By Josh Rosenthall: Samsung recently released a brilliantly funny commercial taking a swipe at Apple fanboys, or at the very least, the type of Apple fan who has no problem waiting in line for hours ahead of a new product launch. The commercial depicts Hipster looking folks sporting white headbuds waiting outside of what look [...]
Continue reading...Apple airs new iPad 2 ad titled “Love”
Tuesday, November 22, 2011
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By John Hiesler: Apple yesterday posted a brand new iPad 2 ad titled “Love”. Per usual, the ad showcases the varying number of use-cases for the iPad. The narration states: For some it’s a lifelong passion, for others, it’s something discovered yesterday. We all have things that speak to us. They drive us to get [...]
Continue reading...Apple releases 3 new commercials for Siri, iCloud and the iPhone 4S camera
Monday, October 31, 2011
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By David Goldman: Apple on Sunday released three new advertisements highlighting some of newest features in iOS 5 and the iPhone. First up we have a new Siri commercial titled “Snow Today”. This is Apple’s second Siri oriented commercial and highlights even more real-world uses for Apple’s voice recognition software. Second we have Apple’s iCloud [...]
Continue reading...Apple runs its first commercial for Siri
Thursday, October 20, 2011
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While watching Parks and Recreation earlier this evening, I saw Apple’s first ad for Siri. Here it is below.
Continue reading...Steve Jobs narrates iconic “Crazy Ones” Think Different ad [Video]
Friday, October 7, 2011
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Network World directs us to this great and never before aired clip of Steve Jobs narrating Apple’s iconic Think Different ad featuring the famous “Crazy Ones” dialogue – you know, the one that heaped praise upon “the rebels, the troublemakers, the ones who see things differently.” Though the final advertisement featured narration from Richard Dreyfus, [...]
Continue reading...Iconic “Crazy Ones” ad narrated by Steve Jobs [Video]
Thursday, October 6, 2011
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Network World directs us to this great and never before aired clip of Steve Jobs narrating Apple’s iconic Think Different ad featuring the famous “Crazy Ones” dialogue – you know, the one that heaped praise upon “the rebels, the troublemakers, the ones who see things differently.” Though the final advertisement featured narration from Richard Dreyfus, [...]
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Monday, February 6, 2012
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