As musicians look for new ways to connect with fans, the iPhone might soon become an attractive option. A few weeks ago we reported that Pink launched a free iPhone app that included 30 second music previews, news, photos, and other goodies that Pink fans would be interested in. Well, Snow Patrol, an indie band out of Scotland, followed Pink’s lead and so far the results have been relatively impressive.
Since its launch, the Snow Patrol app has been downloaded over 30,000 times, far exceeding their record labels expectations. Fans who downloaded the app were treated to album art, lyrics, and more impressively, videos which detailed the making of their latest album. The head of Snow Patrol’s label, Paul Smernicki, notes that the future of artist related iPhone apps is intriguing:
“There’s a lot that we can learn from non-music applications. There are some really clever things going on with stuff like GPS. You could follow bands on tour, map their tour around the world, and make live video or audio from gigs available. You might have interaction from the artist too, creating video diaries and reviewing the shows. There’s potential to create something that has a real function.”
Musically has the full scoop here.