Why Macworld wasn’t a disappointment

Thu, Jan 8, 2009

Analysis, News

Apple’s final keynote presentation at Macworld is behind us, and some tech pundits are already calling it a ‘snoozer’ and a ‘disappointment’. Wall St. also didn’t respond to favorably to Apple’s announcements, or lack thereof. But all of these critics are missing the bigger picture. The reason Apple has been so successful over the past few years is because it has adopted a strategy of releasing advanced and innovative products that it slowly but surely adds value to. Ever since Apple introduced the iPhone at Macworld in 2007, the hype and expectations surrounding every Apple event have grown to epic proportions. Apple essentially became a victim of its own success, and as can be seen with the reaction to this keynote, pundits started criticizing Apple for what it didn’t announce, while ignoring the products and advancements it actually did announce.

And what Apple did announce were some significant improvements to both iPhoto and iMovie.

Check out the full scoop over here.


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