It only took Microsoft until 2009 to make a startling realization. When talking about Windows Mobile, Microsoft Senior Product Manager Greg Sullivan noted:
You used to hear Microsoft brag about the density of information on the home screen: I want to see my appointments and how many emails I have, a very dense display of information on my home screen. It turns out some people are at least as interested in the aesthetics and how it feels and to play with it and the animations – and that is important as well.”
Better late than never, I suppose.