Check out this video clip of Microsoft CEO Steve Ballmer discussing Apple at the McGraw-Hill Media Conference. As can be expected, he says that neither he, his wife, nor his children own any Apple products. But what I find more interesting are Ballmer’s thoughts on the economy and its effect on Apple.
He states: “Paying $500 more to get a logo on it, I think that’s a more challenging proposition for the average person than it used to be.”
Fair enough. But Ballmer’s comments about Apple’s logo, however, suggest that Microsoft still can’t come to grips with the fact that people aren’t buying Apple products to be “cool”, but rather because they deem the OS and user experience worthy of a premium. It’s not about the logo, it’s about the quality that the logo has come to represent. If Microsoft truly believes that people buy Apple products for the logo, how can they honestly expect their own products to compete when they’re not even taking competitors seriously. I mean, it’s easy to dismiss the iPhone, for example, if you think its advantages are minimal, and its success simply the result of some fad. That type of mindset, however, results in releases like Windows Mobile 6.5.