Apple activates iTunes Genius feature for TV Shows and Movies

Tue, Mar 24, 2009


After initially appearing, and then disappearing, iTunes 8.1 has once again activated the genius feature for Movies and TV Shows.  We gave it a quick little spin, using LOST as our test subject.  Their recommended TV shows were pretty on-point, as it suggested Heroes, Battlestar Galactica, Dexter, The Wire, 30 Rock, 24, and Mad Men.  All quality and addicting shows.  Well done, iTunes.

Hey, wait a minute!  All it did was give me a list of some of the more popular TV shows over the past few years.  That’s not impressive at all!

To be honest, recommending TV Shows isn’t that challenging of a feat.  I mean, if you like 30 Rock, then you’ll also probably like The Office.  If you like Prison Break, then you’ll probably be a huge fan of OZ.  It doesn’t take a genius (no pun intended) to figure that out.

But movies, on the other hand, are a whole different story.  We’ll give some movies a spin with the Genius feature in a bit, and report back.

Related: The Significance of Apple product placement


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