MacRevu has an interesting article up discussing the seemingly divergent paths of Apple and Adobe as of late. Apple and Adobe used to be as thick as thieves, but ever since Apple announced that it would be dropping the PowerPC in favor of Intel, things have been, oh I don’t know, a little rocky. Throw in all the back and forth regarding flash on the iPhone, and it makes you wonder what the hell is going on.
It seems that these two companies are drifting apart but what was the catalyst for this change? Many think it was Apple’s release of Final Cut Pro and the direct threat it offered to Adobe’s own editing software Premiere. Others think it was simply a matter of shifting priorities as Apple’s market share dwindled and the majority of Adobe customers became Windows users. Was the lengthy delay in producing universal versions of Adobe’s apps a punitive measure against Apple? Was the reason it took so long because Apple didn’t offer the level of assistance it would have taken to move the project forward faster? Is Adobe drifting away from the Mac or is the Mac drifting away from Adobe?
Personally, I think it’s a little un-realistic to expect to huge companies like Apple and Adobe to always walk step in step with each other. Their priorities and business objectives don’t always line up and are sometimes at odds with each other (i.e flash on the iPhone). This became especially apparent when Apple starting selling record numbers of Macs. With their user base growing in leaps and bounds, making sure that Adobe was kept “in the know” became less and less crucial.
Moreover, and somewhat touched upon by MacRevu, Apple and Adobe are also competitors. FinalCut Pro and Aperture, for example, directly compete with successful Adobe products. That being the case, a cozy relationship between Apple and Adobe might be a nice idea for the nostalgic Mac user, but as the rapper TI might say, those days are “dead and gone.”
Check out MacRevu’s full analysis on the topic over here.