Former Apple executive Bob Borchers left Apple last week to take up duties as a general partner at Opus Capital, a venture-capital firm. Now who is Bob Borchers, you ask? Why he’s the iPhone guy, of course. But who or what exactly is the iPhone guy?
Remember when Apple released a video guide on using the iPhone when it was first released 2 years ago?
Oh, that guy!
Well, it turns out that that guy was Bob Borchers, an Apple employee since 2004 where he recently held the position of Senior Director of Worldwide Product Marketing for the iPhone. The Wall Street Journal writes of his departure:
With all the excitement in the mobile arena these days with Palm’s Pre device, RIM’s BlackBerry and of course Apple’s latest iPhones, Borchers said he couldn’t pass up the job. He said he intends to look at “the range of white spaces in the mobile world,” including areas like wireless and medicine and mobile marketing technologies.
Larry Bird may have taught me how to play Basketball, but Bob Borchers taught me how to use an iPhone.