Report: iMacs to see price cuts this fall

Sat, Jun 27, 2009


A few weeks after slashing prices across its entire MacBook Pro line comes a report from AppleInsider that Apple is considering a 7-10% price for its all-in-one iMac desktops sometime this fall.

iMacs were just recently refreshed in March but will see another update by fall, at which time they’ll also be repositioned as more affordable offerings. Apple is reportedly mulling similar 7% – 10% price reductions alongside the introduction of those models, people familiar with the company’s thinking say.

Currently, the cheapest iMac configuration on the Apple online store is $1199 for a 20-inch 2.66 Ghz model with 2GB of RAM.



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