A new book from designer Harmut Esslinger of Frog Design gives us a small glimpse into Apple’s design process via photos and stories of Apple prototypes that never made it to market. Frog Design, in case you’re unaware, is a design company that was instrumental in churning out designs for number of popular Apple products in the 1980’s, such as the Apple IIc and some of the first Macintosh models. It even helped design the original NeXt Computer.
Esslinger, an industrial designer by trade, initially founded Frog Design in 1969 and has since witnessed it grow from a company with a single office in Germany to a multi-national corporation with studios that stretch from Germany to Palo Alto and from Milan to Shanghai.
Esslinger recently penned a book titled, “A Fine Line: How Design Strategies Are Shaping the Future of Business” where he discusses the influence and importance of smart product design as a means to create and maintain a successful business. Included in the book are stories of successful product designs in addition to photos and stories of Apple prototypes that never saw the light of day, until now. Below is a photo from the book which showcases just a few prototype designs for Apple products that just weren’t quite market ready.