Steve Jobs on why Apple doesn’t use focus groups

Mon, Aug 10, 2009

Featured, News

Steve Jobs layin’ down some knowledge:

“It’s not about pop culture, and it’s not about fooling people, and it’s not about convincing people that they want something they don’t. We figure out what we want. And I think we’re pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That’s what we get paid to do. So you can’t go out and ask people, you know, what’s the next big [thing.] There’s a great quote by Henry Ford, right? He said, ‘If I’d have asked my customers what they wanted, they would have told me ‘A faster horse.’’’



1 Comments For This Post

  1. joe Says:

    shallow understanding of how to use focus groups.

    roll da dice baby, and see what sticks marketing. and hope ignorance is not bliss.

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