According to analyst Richard Doherty of the market research firm Envisioneering Group, Apple has developed 2 prototypes of a tablet device, with one sporting a 6 inch iPod Touch like screen, and the other being the widely reported 10 inch device. According to Doherty, Apple may launch either one or both of the devices as soon as September, with the final call reportedly being left up to Steve Jobs.
Hmm, we’re gonna have to call BS on this one.
First of all, who or what the hell is the Envisioneering Group? If you take a look at their website, it’s straight out of 1998, and it doesn’t seem to have been updated since 2005. Not exactly the type of company that seems on the ball.
But that aside, the information in Doherty’s report either a) brings nothing new to the table or b) directly contradicts much more reliable sources.
For example, it was reported a few weeks ago that Apple had purchased touchscreens in a variety of sizes to experiment with different tablet form factors. So the fact that Apple has both 6 and 10 inch prototypes of a tablet really isn’t news at all. In fact, Apple often creates prototypes of devices that never end up seeing the light of day.
Second, a number of reputable sources, such as AppleInsider and John Gruber, have reported that an Apple tablet won’t be released until early 2010. Most recently, a report in the Wall Street Journal observed that there would be absolutely no mention of an Apple tablet at Apple’s upcoming special media event.
Third, why would Apple come out with 2 different sized tablets when there’s no promise that the market will take to either one? That’s not Apple’s style, and would be completely out of line with past product introductions.
And finally, throwing in that bit about how the final call is ultimately up to Steve Jobs just seems like a convenient way for Doherty to save face. If his prediction doesn’t come to fruition, he can simply say that Jobs changed his mind at the very last minute.