Apple set to redesign low end MacBook line

Tue, Aug 25, 2009


Hot on the heels of an analyst report that Apple executives feel that the low-end MacBook line is “tired”, comes news via AppleInsider that Apple is planning to redesign its base model Macbook notebooks.

People familiar with Cupertino-based company’s plans say the 13-inch portables are presently undergoing an industrial design overhaul that will see them reemerge in the coming months with a slimmer, lighter enclosure and restructured internal architecture to boot.

… sales of the sub-$1000 system have remained surprisingly brisk amid the economic crunch, leaving management little choice but to allocate R&D expenses in its favor. As of press time, Apple’s online store indicates that the white MacBook is outselling all other Macs with the exception of the iMac, while similar rankings from high-volume resellers like MacMall also consistently place it in the top 10 best selling Apple-related products overall, ahead of all desktop-based Macs.

If it ain’t broke, don’t fix it.


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