According to a report in the Wall Street Journal, Steve Jobs has returned to Apple with a bang, and is pouring all of energy and focusing all of his attention on the rumored Apple tablet. But not everyone is apparently thrilled with Jobs’ legendary attention to detail and insanely high standards.
Those working on the project are under intense scrutiny from Mr. Jobs, particularly with regard to the product’s advertising and marketing strategy, said one of these people. The people familiar with the matter declined to give details on the tablet or disclose when the device would come out.
Mr. Jobs’s focus on the tablet has been jarring for some Apple employees, who had grown accustomed to a level of freedom over strategy and products while the CEO was on leave, said a person familiar with the matter. “People have had to readjust” to Mr. Jobs being back, this person said.
Interestingly, the article seems to imply that the last time Jobs was this involved in a product occurred during the months preceding the original iPhone launch. If true, it suggests that Apple, and Jobs, are banking on the tablet being just as much of a game changer as the iPhone was.