Apple exec puts rumors of cable-like Apple TV to rest, ups target for Apple Stock to $200

Tue, Sep 8, 2009


The New York based Investment bank Caris & Company recently met with Apple CFO Peter Oppenheimer and came away with some interesting nuggets of info.  In a note to investors, Caris & Company analyst Robert Cihra discussed the potential for Apple to add some cable-like features to the Apple TV:

While some have wondered whether Apple might ultimately try to integrate traditional cable set-top box (decoding) functionality into its Apple TV product, Mr. Oppenheimer pretty much killed that concept and said that it just doesn’t fit Apple’s business.

The Apple TV occupies an interesting position in Apple’s product lineup, and often times, Apple itself seems unsure how they should market it and progress forward with the device.  Some have speculated that Apple TV functionality will eventually find its way into an Apple branded HDTV, while others have theorized that the Apple TV would soon receive more cable-esque features such as the ability to DVR Television shows.  It appears that we can now rule the latter theory out.

Other topics touched upon in the investor note included a blurb from Oppenheimer which suggets that Apple will continue to lower prices for the Mac going forward.

As for its analysis of Apple’s financials, Caris & Company predicts that Apple will sell 27 million iPhones in 2010, in large part due to Apple’s recent deal with China Unicom, and in turn, they upped their price target on Apple stock up to $210.

We continue to believe Apple has proved itself the single most innovative and profitable consumer technology company in the world and continue to see headroom for growth via both iPhone and Mac (market) share gains.

via AppleInsider


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