News Corp CEO and chairman Rupert Murdoch explained at a recent conference that the currently free WSJ app for the iPhone won’t be sticking around much longer, at least in its current form. Speaking to a room full of attendees at the Goldman Sachs Communacopia XVIII Conference (yeah, you read that correctly), Murdoch noted that the WSJ app (which is published by Dow Jones & Co.) would soon be offered either as a pay per view or subscription based program. No specific time frame was given for when the new pricing scheme would take effect, but Murdoch suggested that it might be just a few months out.
As for specific pricing details, Murdoch said that the WSJ will soon begin charging customers $2 a week in order to access the Wall Street Journal’s content from a mobile device such as the iPhone or BlackBerry. By way of comparison, subscribers to the print and online versions of the WSJ only have to pay $1 a week.
Or instead of paying, users can just access the Journal’s content via strategic Google searches for specific articles and read news stories free of charge.