Citing sources close to Apple, AppleInsider is reporting that Apple has backtracked on earlier plans to revamp its iMac line with built in Blu-Ray players. This echoes a similar report from DaringFireball which noted last week that Apple had initially included Blu-Ray support in its new line of iMacs, but decided to remove the feature at the last minute.
With Windows 7 about to hit store shelves, Apple is reportedly planning a big marketing push for Macs to counteract any sales momentum Microsoft is hoping to generate. Naturally, Apple will try and keep its prices down just a tad, which would have been hard given the added cost that comes with Blu-Ray. Still, AppleInsider points out that Apple could have easily made Blu-Ray support a build-to-order feature as opposed to including it on every single iMac coming off the production line.
But when exactly will these new iMacs make their debut?
New iMacs were largely expected to make an appearance last week, and with this week almost over, some are now looking for an iMac announcement sometime next week.
Lastly, some reports suggest that the new iMacs will be a tad thinner and will sport a slightlymodified form factor (i.e modifying the rounded edges etc). A brand new multi-touch enabled mouse is also expected to ship with the new iMacs.
As for price price, one rumor floating around has the base model iMac starting at $1099.