Just when you think Rob Enderle can’t get any dumber, he goes ahead and surprises you. At least he keeps things interesting, I guess.
In his latest piece, Enderle writes how Microsoft “blinded vulnerable Apple with Windows 7”, as usual, it’s filled with the same backwards logic and asinine reasoning that have become dear ole’ Rob’s trademark.
Let’s get started shall we.
This is likely to point with Apple this month as they sit stunned that Windows 7 is doing so well and they are left looking foolish with products priced out of the segment. Their big news this week was a couple of PCs, a new keyboard and a multi-touch mouse. This last will likely go down in history as one of the lamest devices yet as they should know, given the iPhone, that touch is connected to the screen and not anything else.
And Enderle is out of the gate strong! Enderle clearly wastes no time in in showcasing his curiously non-existent ability to reason. First of all, Windows 7 just launched yesterday and before the day was even over, Enderle was already clamoring that it was doing so well as to make Apple look foolish. Now for all I know, Windows 7 will be a smash hit, but making such a bold statement on the day of the products release is a bit premature, if not downright idiotic. Second, how is Apple looking foolish here? It’s products are known to be priced higher, on average, than its PC counterparts. And speaking of being priced out of the market, perhaps Enderle would be well advised to take a look at how much Apple’s latest OS offering, Snow Leopard, costs in comparison to copies of Windows 7. Third, Apple’s big news this week wasn’t 2 new iMacs and a new mouse, but rather their most profitable quarter in company history. Fourth, it’s ironic that Enderle criticizes Apple’s new mouse for being touch based when a big selling point for Windows 7 is its support for multi-touch computer screens.
Seriously, what the hell is Enderle smoking, and where can I find some?
Apple is clearly one of the strongest marketing companies in any industry and Steve Jobs is a considered to be a master while Microsoft in recent years hasn’t really seemed to be in their league.
Enderle, for whatever reason, is obsessed with describing Apple as a marketing company, as if millions of consumers are blindly buying iPhones because of clever advertising. Interestingly, though, he notes numerous times throughout the article that Microsoft’s Windows 7 push will be a huge success in large part due to Microsoft’s large advertising budget.
After a convoluted and somewhat head scratching history “lesson” about how Apple failed to capitalize on Microsoft’s mistakes with Windows 95, Enderle turns his sights onto Windows 7.
Windows 7 is coming out of the gate with only one known issue and that appears to be tied to problematic Flash update Adobe did in August that most may never actually see.
Wow, I’m sold! No serious bugs, problems or issues with Windows 7 on the day it launches? Now that’s amazing. Who would have ever thought that such engineering mastery was possible?!
Steve Jobs and Apple clearly planned for the same traditional behavior and were completely unprepared for both the quality of Windows 7 and the fact Microsoft has a war chest this time. Their near pathetic recent release of a couple slightly improved PCs and a couple peripherals showcases this. They figured they could easily skate through the next few months because, traditionally, Microsoft would be vulnerable and not able to fight back.
I’m starting to think that Enderle does most of his writing in a drunken stupor. I mean, how was anyone “surprised” by the quality of Windows 7 when copies have been available for months. Windows 7 largely looks to be a solid OS release, but to say that its quality caught Apple, ,or anyone, by surprise is ridiculous. Second, why is Enderle comparing the release of Windows 7 to Apple upgrading its hardware lineup?
After describing Apple’s upcoming challenge from the Motorola Droid, coupled with competition from Verizon heavily supporting Android, Enderle concludes:
Two good lessons here, even when you are on top it is very foolish to under estimate a competitor with Microsoft’s resources because they can actually get it right, and picking too many fights at once can take out the most powerful of entities just as it took out a nearly unbeatable Germany in the second world war.
With Steve Jobs in Apple the firm can respond to threats like this one very quickly but only if they see it coming in time. I think they are likely to repeat the 1995 mistake and that means they probably won’t be either quick enough or effective enough to dodge this bullet. However, this is Apple after all and this fight is still young, it would also be very foolish to count them out early.
Are you serious? This man gets paid to write this crap? He’s literally just rambling. Color me jealous.
Regardless of the outcome, we are seeing history made this week and it’s an amazing time to be alive.
Okay, it’s time for a drink.