Steve Jobs on the Apple Tablet: “This will be the most important thing I’ve ever done”

Mon, Jan 25, 2010

News, Rumors

Just when you think the hype machine behind the Apple Tablet can’t get any higher, TechCrunch comes along and writes that Steve Jobs, in reference to the Tablet, stated to a number of confidantes – “This will be the most important thing I’ve ever done.”

Senior Apple execs and friends of Jobs are telling people that he’s about as excited about this upcoming Apple Tablet as he’s ever been.

When you consider that Jobs has been behind the launch of the Apple II, the original Mac, the iPod, and the iPhone, it’s hard not to get swept up with excitement and anticipation. TechCrunch notes that it didn’t hear the above quote from Jobs directly (duh), but that they’ve had it confirmed by a number of independent sources who happened to hear the same story either second or third hand.

The above report echoes a Wall Street Journal article from late December which noted that Steve Jobs was “extremely happy with the new Tablet”. Taken together, these second-hand reports are quite similar to stories we heard about Jobs’ demeanor in the days preceding the introduction of the iPhone. Supposedly, the normally tight-lipped Apple CEO was so enthusiastic and full of excitement over Apple’s revolutionary new phone that he appeared giddy and couldn’t help but talk to his close friends about what Apple had in store for the masses.

One thing’s for sure – no matter how many millions of dollars companies put into creating ad campaigns and attempting to generate buzz, the hype surrounding Apple’s product announcements is unparalleled and impossible to emulate.


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5 Comments For This Post

  1. Kevin Says:

    I am so sick of all this hype. I have never owned and Apple product and the last Apple product that I used was the Apple IIe in high school. They try to lock u into the “user experience” which really sucks if u are a power user and want freedom to do whatever you want. I hope that this product is a massive failure and Apple is bought by Dell, that way I won’t have to deal with the ultra cool Apple hipster users.

  2. Steve J. Says:


    You have no idea what you are talking about. There is a reason people like Apple products, you are just to shortsighted to realize the beauty and full potential of Unix, elegant product design and spectacular execution of an artistic concept. I should point out that the Mac Cube is displayed in the Museum of Modern art. Lame Apple hipsters are not Apples fault. Good products attract all kinds of people, like professionals, power users, students, seniors, and unfortunately hipsters. Have a nice day.

    -Steve J.

  3. Power User Says:

    Kevin, You’ve clearly failed to notice that some of the most vocal and earliest adopters of Apple products were hardcore power users. Gamers, however, have justifiably waited. Hopefully soon, games will be viable on Mac and Linux.

  4. chano Says:

    One of the most intriguing rumours about a possible tablet from Apple, included two comments attributed to an Apple staffer.

    One was that SJ was genuinely pleased with the tablet’s resulting UI and UX; and secondly
    that the device had a surprising UI which imposed a steep learning curve.

    Ease of use would please SJ more than any other feature.

    The line about the steep learning curve may have been a classic leg-pull of a joke on an unwary, breathlessly eager to believe journo. It will be simple SCHTOOPID! Near zero learning curve perhaps. You never know. And not before time for the billions out there yet to discover computing.

  5. chano Says:


    It would really help you if you had a clue on what you talk about.
    Also, last time I looked Apple had enough cash (that’s their own dollars in the bank) to buy Dell 1.5 times over and still have a few billion left over. In total market cap, Apple is worth more than 6 times as much as Dell.
    Now, what were you saying about Dell…..
    All Dell can do is to fail.

    Don’t worry Kev.
    One day you will be able to see, and you will then discover Mac.
    You will be a happy bunny then and you will never go back

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