Edible Apple

At Apple’s iPad event this past Wednesday, Walt Mossberg and Kara Swisher of the WSJ caught up with Steve Jobs and asked him a few questions about the iPad, its battery life, and the pricing of e-books. Below is a video of Mossberg talking with Jobs along with a transcript of their chat (as best as we could understand). Notably, Jobs says that the iPad has 140 hours of continuous music playback and says that prices of e-books on the iBook Store will be the same as they are on Amazon. Lastly, the interaction between the 2 seems a bit awkward, but see for yourselves.

WM: Why should [you] buy a $14.99 e-book when you could buy one on Amazon or Barnes and Noble for $9.99

SJ: Well that won’t be the case.

WM: Really? I mean you won’t be $14.99 or they won’t be $9.99?

SJ: The prices will be the same… Publishers are actually pulling their books from Amazon, because they’re not happy with them.

…

SJ: Music, it is, 140 something hours, I think, of continous music playback

WM: What about for reading, how bout reading, over 200? [Sound is muffled, but seems like 200 hours is what is being tossed around? Please correct us if you hear any different]

WM: Because you know Amazon’s is measured in days. [Damn Walt, that’s cold!]

SJ: Yes, it’s all about the display. Our chips hardly use any power.

WM: But that’s the key, you’re doing an e-book reader that isn’t using e-ink, but really a beautiful color, LED,

SJ: You can read at night

WM: But yet on the other hand, there’s a battery cost

SJ: You know, there isn’t, because you just end up plugging it in. I mean, connecting it to a dock or whatever you need to do. It’s not a big deal. 10 hours is a long time. Because you’re not gonna read for 10 hours.

WM: So should I write my review of this on this?

SJ: Sure, get Pages, and write on Pages.

WM: I can save it as a word doc, like on the Mac?

SJ: Yes, yes you can.

WM: And then send it… I mean, believe me, the editors don’t know anything about Pages.

SJ: You could export it.. you could make a Word version.. right in Pages you can make a Word version and send it in an email to your editors.

WM: All from here?

SJ: Yeah.