Wired Magazine on the iPad will be a “game changer”

Sat, Feb 13, 2010


At the Technology, Entertainment and Design conference this past friday, Wired Magazine’s Editor-in-Chief Chris Anderson boldly stated that his magazine on the iPad will be a “game changer.”

Wired writes:

Anderson said the iPad allows periodicals for the first time to do digital content with all of the same values and artistic range that are the hallmark of print┬ámagazines. Wired Creative Director Scott Dadich worked with Jeremy Clark from Adobe (above) over the last six months to design the Wired iPad Magazine…

The device allows for integrated media so readers can read a product review and touch a photo to jump into a video of the product. Advertisements can also be interactive. Clark touched a Camaro ad to flip the car around 360 degrees.

One of the more interesting aspects about magazine subscriptions on the iPad is the potential savings it will afford international customers. Anderson, for example, noted that Wired Magazine subscribers in Canada pay $40 a year while other international locales pay as much as $70 for a year long subscription. The ability to deliver the same content digitally via a medium that can closely mimic the real deal may open up an entirely new world of possibilities for Magazine publishers worldwide.



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