The problem with iTunes LPs

Wed, Mar 10, 2010


Dan Moren on why iTunes LPs have failed to attract the attention of consumers:

At the risk of sounding blindingly obvious, today’s music market isn’t what it was 35 years ago. More than anything, the rise of iTunes and the iPod has made music pervasive in our lives. For most people, listening to music is something you do while you’re doing something else, not an activity that occupies your entire mind. By contrast, the iTunes LP requires the same kind of attention that you might give to a movie or a book. While that might appeal to the serious music fan, it’s overkill for most consumers.

Well said.

via Macworld


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