Is the iPad the savior publishers have been waiting for? Potentially, but we’re not quite there yet.
As of last week, only 365 people had purchased GQ’s December 2009 Men of the Year issue, according to GQ publisher and Conde Naste Publications VP Peter Hunsinger. But if you think Hunsinger is worried, you’re sorely mistaken.
“This costs us nothing extra,” said Hunsinger. “No printing or postage. Everything is profit, and I look forward to the time when iPad issue sales become a major component to our circulation.”
Also, keep in mind that the iPad didn’t hit stores until early April, a few months after the window wherein a 2009 themed issue would command the most attention. Also, the 365 figure doesn’t take into account iPhone downloads. Nevertheless, it’s full steam ahead for Hunsinger who is confident that the upcoming June issue, which features Victorias Secret model Miranda Kerr, will be a big hit.
via Min Online