“Don’t date different” – that’s the tagline behind this clever new commercial spoof highlighting the upcoming Mac dating site, Cupidtino. It’s definitely worth a few laughs.
Back when I was in college, a friend of mine actually came up with an idea for a dating site catered to Mac users. I told him it was a ridiculous idea that would never fly. First and foremost, I explained the the pool of eligible Mac-loving girls was too small to make it work. And what good, really, is a dating site where guys make up 85% of the members? Remember, this was a few years before the iPod launched Apple into the stratosphere, and well before Apple became a household name associated with innovative technology.
Flash forward to 2010 and things are a bit different. The success of the iPod and iPhone have created new generations of Mac fans in just under a few years. No longer the province of geeked out fanboys and technologically inclined fangirls, Apple fandom is now firmly part of the mainstream. There now exist millions of iPhone owners who have no idea what the Finder is, but damn, they certainly love anything coming out of Cupertino – if they even know where that is.
Put simply, Apple, in a matter of years, transformed itself from a regular ole computer manufacturer with a small marketshare into a powerhouse consumer electronics company that rakes in money hand over fist.
That said, is it possible that the time is for an Apple-centric dating site is upon us? After all, there are already dating sites geared towards convicts, farmers, trekkies, tall people, and even fans of Ayn Rand. Apple enthusiasts need lovin’ too, and with millions upon millions of devoted iPhone and iPod owners now covering the globe, it makes sense to strike while the iron’s hot.
And that’s where Cupidtino comes into play. Created specifically for Apple fans. the site will launch in June 2010 and explains itself thusly:
Cupidtino is a beautiful new dating site created for fans of Apple productsby fans of Apple products! Why? Diehard Mac & Apple fans often have a lot in common – personalities, creative professions, a similar sense of style and aesthetics, taste, and of course a love for technology.