Prevalence of H.264 video content in HTML 5 skyrockets 160%

Tue, May 18, 2010


The video search site MeFeedia recently released data indicating that the number of online videos encoded in the iPad friendly H.264 format increased by 160% in the 4 months since Apple’s January Pad announcement.

In May 2010, 26% of online videos were available for playback in HTML 5 using the H.264 format. Back in January, this figure was around 10%, accounting for a 160% increase in just a few months.┬áMeFeedia’s indexing data was compiled from over 30,000 sources and include all the big dogs like Hulu, CBS, ABC, MTV, YouTube, Vimeo, and DailyMotion.

While some news sites have been slow to re-encode some of their older content, it appears that newer content is increasingly being offered in HTML 5.



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