Sony Executive Michael Ephraim calls Apple “arrogant”

Thu, May 20, 2010


In an interview with the Brisbane Times, Sony Australia head honcho Michael Ephraim took a measured swipe against Apple.

I don’t think we (Sony) are arrogant anymore. I think we can name a company that is a fruit that is in the news a lot about their arrogance. I think they have taken the mantle from us, if we were ever arrogant!”

Company that is a fruit? Come on, dawg. If you’re gonna call out Apple, then CALL THEM OUT!

While companies like Sony and Google take to the press to blast Apple for alleged transgressions, Apple just continues to quietly plug away and deliver solid hardware and elegant software.


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