Google compares Apple to Big Brother at I/O Conference

Fri, May 21, 2010


At Google I/O Conference in Boston yesterday, Google’s VP of Engineering Vic Gundotra took a number of potshots at Apple and Steve Jobs’ expense, but stopped short of actually calling them out by name.

Still, there was no doubt who Gundotra was referring to when he quipped about the motivation behind Android – “”If Google did not act, we faced a Draconian future where one man, one company, one device, one carrier would be our only choice. That’s a future we don’t want.” Hmm, whoever could Gundotra be referring to?

Soon afterwards, the above image was displayed to an applauding crowd of Google enthusiasts. With “Not the Future We Want” emblazoned atop and “1984” printed below, Google pulled the ole’ switcheroo, implying that Apple had turned into the Big Brother figure it famously tore to pieces in its iconic “1984” Super Bowl.

Well played, Google. Well played.


1 Comments For This Post

  1. Will Says:

    That’s kind of ironic really. While Google isn’t (currently) dictating what people are allowed to think, they are certainly laying the infrastructure to collect everybody’s thoughts. Their wish is to get as many people as possible getting as much of their information via Google services or devices, and storing as much of their data and personal information in Google databases.

    I know which of the two companies looks most like Big Brother to me.

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