Apple announces over 600,000 iPhone pre-orders, apologizes for ordering glitches

Wed, Jun 16, 2010


If you tried to pre-order the iPhone 4 today, whether from AT&T or Apple, you might have encountered a little bit of trouble. Completely taken aback by the interest in the upcoming iPhone, Apple and AT&T were simply ill-prepared to handle the volume of orders rolling in.

Addressing the issue, Apple a short while ago issued a press release stating:

Yesterday Apple and its carrier partners took pre-orders for more than 600,000 of Appleā€™s new iPhone 4. It was the largest number of pre-orders Apple has ever taken in a single day and was far higher than we anticipated, resulting in many order and approval system malfunctions. Many customers were turned away or abandoned the process in frustration. We apologize to everyone who encountered difficulties, and hope that they will try again or visit an Apple or carrier store once the iPhone 4 is in stock.

That’s 600,000 pre-orders for a phone that doesn’t even come out for another week. And no doubt that number would have been higher had Apple and its carriers not experienced system glitches in trying to keep up with the number of orders being made.

Yesterday we reported that AT&T and both the UK and US Apple online stores were completely sold out of their allotment of pre-order iPhone units. The ship dates for interested consumers has now been pushed back to July 2.


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