It’s no iMovie, but it’s a start. Well, even that might be stretching things a bit, but Google on Wednesday rolled out a new browser-based video editor for YouTube vids that allows users to create new videos by piecing together excerpts from other already uploaded videos. Users also have the option of overlaying YouTube provided audiotracks on top of their newly created videos. Some are mood setting pieces, while there is also a selection of more popular artists like Snoop Dogg, Leona Lewis, and Gloria Gaynor. As a heads up, if you use one of Google’s audiotracks, they reserve the right to display ads on top your video.
We tried using the new video editor and it was alright. There’s a rudimentary timeline, but cutting and pasting was a bit clunky. As a free online video editor, it’s what you’d expect. Not great, but good to have as an option when you’re in a pinch.
A couple of weeks ago, we reported that Google was trying to make YouTube “more sticky”. We suppose that this latest YouTube initiative is part of that effort to the extent that Google wants YouTube to not only be a place where users go to watch content, but where they go to create and edit content as well.