Analyst: Apple sold 1.5 million iPhones on launch day

Fri, Jun 25, 2010


Analyst Yair Reiner of Oppenheimer speculates that Apple’s iPhone launch day sales checked in at an astounding 1.5 million units. Here’s how he arrived at that number:

  • 600,000 pre-ordered in the U.S.
  • plus 100,000 non- reserved units sold day of at Apple stores (average 500 per store)
  • plus 50,000 sold into Best Buy (~45 per store, according to our checks).
  • Then multiply by two for international.
  • Meanwhile, analyst Gene Munster interviewed a few hundred folks at Apple Stores over the past few days and came up with the following data.

  • 77% of the iPhone 4 buyers were upgrading from previous models. That’s up from 56% in 2009 and 38% in 2008.
  • 16% of buyers were switching carriers to AT&T
  • 28% of iPhone 4 purchasers already owned an iPad
  • Of the 72% that did not own an iPad, 39% indicated that they would likely purchase one in the next 12 months
  • via Fortune


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