Edible Apple

Analyst Yair Reiner of Oppenheimer speculates that Apple’s iPhone launch day sales checked in at an astounding 1.5 million units. Here’s how he arrived at that number:

600,000 pre-ordered in the U.S.

plus 100,000 non- reserved units sold day of at Apple stores (average 500 per store)

plus 50,000 sold into Best Buy (~45 per store, according to our checks).

Then multiply by two for international.

Meanwhile, analyst Gene Munster interviewed a few hundred folks at Apple Stores over the past few days and came up with the following data.

77% of the iPhone 4 buyers were upgrading from previous models. That’s up from 56% in 2009 and 38% in 2008.

16% of buyers were switching carriers to AT&T

28% of iPhone 4 purchasers already owned an iPad

Of the 72% that did not own an iPad, 39% indicated that they would likely purchase one in the next 12 months

via Fortune