After snapping up the beleaguered Palm for $1.2 billion, Hewlett-Packard has purchased Melodeo, a Lala competitor, for roughly $30 to $35 million, according to a source familiar with the deal.
The acquisition, which was signed this month, may seem inconsequential for a behemoth like HP, but it represents a major shift in strategy for the laptop-maker. With Melodeo in its pocket, HP is now a player in mobile music services…
Similar to Apple’s Lala or Pandora, the Seattle-based Melodeo streams music to its mobile apps from the cloud. Melodeo’s main product line is nuTsie— yes, an anagram of iTunes. NuTsie’s flagship service (which is available on several platforms including Blackberry, Android and Windows Mobile) scans your iTunes playlists and allows you to access those playlists on your mobile device in shuffle mode. You can also look at other users’ playlists and discover songs through the company’s proprietary recommendation engine or nuTsie’s editorial playlists (i.e. Top 100 Reggae Songs, Top 100 90′s Songs).