The embarrassment that is Microsoft Kin

Wed, Jul 7, 2010


In an era where phones are essentialy portable computers, leave it to Microsoft to come out with something like the Kin. The Kin was a laughable attempt at a “social phone”, and poor sales prompted Redmond to axe the initiative just a few months after its release.

Adding to the embarassment, a Microsoft employee tells Business Insider:

We had a huge launch party on campus and I bet that party cost more than the amount of revenues we took in on the product.  As an employee, I am embarrassed.  As a shareholder, I am pissed.  It’s one thing to incubate products and bring them to a proof-of-concept to see what works, but it’s something else to launch.  I suspect we launched because we felt like we HAD to so we could save face because we were trying to build buzz, but overall – HUGE fail.

Meanwhile, John Gruber, citing a “little birdie”, writes that Microsoft sold a grand total of 503 Kins. Wow. If that figure’s accurate, it’s a depressingly low number.



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