“Nothing kills humor like a general and boring truth.”

Mon, Jul 26, 2010


Regarding Apple’s press conference and Steve Jobs’ presentation a few weeks ago, Scott Adams writes:

Did it work? Check out the media response. There’s lots of talk about whether other smartphones are perfect or not. There’s lots of talk about whether Jobs’ response was the right one. But the central question that was in everyone’s head before the press conference – “Is the iPhone 4 a dud” – has, well, evaporated. Part of the change in attitude is because the fixes Apple offered are adequate. But those fixes easily could have become part of the joke if handled in an apologetic “please kick me” way.

If Jobs had not changed the context from the iPhone 4 in particular to all smartphones in general, I could make you a hilarious comic strip about a product so poorly made that it won’t work if it comes in contact with a human hand. But as soon as the context is changed to “all smartphones have problems,” the humor opportunity is gone. Nothing kills humor like a general and boring truth.


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