Apple seeking to ramp up iPad production to 3 million units monthly

Mon, Sep 6, 2010


Like a bat out of hell, the iPad hit the market like a freight train when it first hit store shelves back in early April. Apple would go on to sell over 3 million units in just 80 days, and the popularity of the iPad appeared to decimate netbook sales in the process.

Moreover, demand for the iPad shows no signs of slowing down anytime soon, and indeed, the success of Apple’s tablet offering has even caught some Apple executives off guard. After all, it’s not everyday that a company releases a blowaway product into a niche market that had previously proven unprofitable for a large number of manufacturers.

Back in early July, reports surfaced indicating that Apple was increasing its monthly orders of iPads to two million units, with the majority of them being of the higher-margin iPad 3G variety. Now, just two months later, comes a report from Morgan Stanley analyst Katy Huberty stating that Apple has relayed plans to its oversees component suppliers that it would like to ramp up iPad production to an astounding 3 million units per month.

via AppleInsider


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